National Seminar on:
Content creation for OTTs: Strategies & Guidelines

Cinetaria Foundation is organising exclusive Seminar on "Content creation for OTTs: Strategies and Guidelines" "Emerging Trends in OTT Market: Opportunities and Challenges" on March 21, 2026 from 9.00 am onwards at Hotel Taj Krishna, Banjara Hills, Hyderabad. Telugu Film Directos Association & Rising Telangana (Tourism), Government of Telangana was the supporting partners for the event.

Calling all filmmakers, writers, and OTT creators! Unlock the secrets to producing "must-watch" content for India’s top streaming platforms. Whether you’re working in a regional or national language, this event provides the strategic roadmap you need to succeed. Join us to bridge the gap between creative vision and platform demands—creating a perfect match for creators and OTTs alike.

This timely event will place a significant focus on the newly introduced "New OTT Rules 2026," where the government has moved to implement stricter regulations regarding obscenity, mandatory age ratings, and parental controls for digital content. Designed as a vital roadmap for the modern digital era, the seminar will address the shifting landscape of the OTT market, offering content creators and platform owners deep insights into emerging trends and the complex challenges of balancing creative freedom with legal compliance. Attendees can expect a comprehensive exploration of how these draft IT (Digital Code) Rules will redefine storytelling and distribution in India’s rapidly evolving streaming ecosystem.

Core Objectives of the Seminar:

The seminar is designed to provide actionable insights and a roadmap for success in the competitive world of streaming. Key focus areas include:

  • 1. Crafting the Right Content for OTTs:
    The transition from the "push" model of linear TV to the "pull" model of OTT requires a fundamental shift in storytelling. We will explore:
    • >> Understanding binge-viewing behavior and episodic narrative structures.
    >> Identifying "platform-fit" for various genres, from long-form dramas to limited series.
    >> Data-driven storytelling: Using audience insights to inform creative decisions.

  • 2. Elevating Quality in Content Making:
    With global players setting high benchmarks, local content must meet international technical and aesthetic standards. This session covers:
    • >> Technical Mastery: Utilizing advanced cinematography, sound design, and post-production workflows optimized for 4K and HDR streaming.
    >> Narrative Excellence: Balancing artistic vision with commercial viability to create "sticky" content that resonates globally.

  • 3. Navigating the New OTT Rules 2026:
    The Government of India has introduced the Draft IT (Digital Code) Rules, 2026, signaling a new era of regulation. This critical segment will provide a comprehensive guide to:
    • >> Regulating Obscenity: Understanding the new "red lines" regarding language, themes, and depictions of violence or nudity.
    >> Mandatory Age Ratings: Implementing the new classification system (U, 7+, 13+, 16+, and Adult) and the requirement for visible content descriptors.
    >> Accessibility Standards: Compliance with the latest February 2026 mandates for closed captioning (CC) and Indian Sign Language (ISL) for the hearing and visually impaired.

Who Should Attend?

This seminar is a unique opportunity to interact with industry veterans and policy experts to ensure your creative projects are not only impactful but also fully compliant with the latest regulatory frameworks.

  • >> Established and Aspiring Film Directors
  • >> Digital Content Producers and Showrunners
  • >> Scriptwriters and Narrative Designers
  • >> Legal and Compliance Professionals in Media
  • >> Media and Communication Students
  • >> OTT Representatives & Policy Makers

    Why Attend?

    In an era where "content is king" but "context is the kingdom," this seminar offers a unique opportunity to network with the gatekeepers of the OTT industry.

  •     Industry Leaders: Noted Filmmakers and experienced Film Technicians.
  •     Institutional Bodies: Representatives from the Film Directors Association,                                     Film Writers Association, and Film Producers Council & other unions.
  •     Platform Stakeholders: OTT Heads, Content Acquisition teams.
  •     Policy Makers: Officials from the Government of Telangana.

    Contact us:

    For more information about the seminar, call us on 0 87122 17555.

    Cinetaria Foundation, No: 304, Sridevi Residency, Road No. 78, Film Nagar, Jubilee Hills, Hyderabad - 500033, Telangana, India.